The Valuation of Digital Intangibles by Roberto Moro Visconti
Author:Roberto Moro Visconti
Language: eng
Format: epub
ISBN: 9783030369187
Publisher: Springer International Publishing
Dorfleitner, G., Roeble, F., & Lesser, K. (2019). The financial performance of the most valuable brands: A global empirical investigation. Heliyon, 5, 19.Crossref
Farris, P., Gregg, E., Chinn, B., & Razuri, M. (2016). Brand equity: An overview. Available at https://ssrn.com/abstract=2974738.
Fernandez, P. (2017). Company valuation methods. Available at https://ssrn.com/abstract=274973 or http://dx.doi.org/10.2139/ssrn.274973.
Gunter, T., & Kriegbaum Kling, C. (2001). Brand valuation and control: An empirical study. Schmalenbach Business Review, 53(4), 263–294.
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